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Blog

Loyalty. Will never be enough.

Published 24 July 2018

For the last two years we are twigging the “second birth” of virtual and plastic loyalty cards.

What is the reason? Being loyal — is the best and effective way to stimulate purchases, to create buyer’s portrait and to manage customer’s behavior.

Before the crisis, there was no undeniable reason to fight for every single acquirer, we had competition, but not as tough as now. Everything was fine, number of solvent customers increased exponentially day by day. That is why loyalty card was important, but not the main instrument in offline marketing.

Nowadays, business has a priority objective: customer retention and recovery. Knowledge is a power. When you know client’s habits and preferences you can easily manage and forecast your sales. Consumers show enthusiasm leaving personal data and join loyalty program when they get profit at the same time they make purchase. Using this information companies compare chains of purchases, form “look-a-like” audiences and make personalized offers to every single customer due to a big data they get before.

From COLLOQUY we have following statistics, deals about 79% of customers prefer to receive offers about products taking into account preferences and purchasing history. 69% of buyers tending to buy from companies that provides personal content.

Sellers launch loyalty programs: discount offers, bonuses and other benefits. Companies emit plastic loyalty cards, gift cards, lottery scratch cards etc. They create mobile apps to be closer to their customers and to provide info “here and now” about buyers bonus account statement, transactions etc.

Here are the 8 most popular types of loyalty programs below.

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